usz.
A 1-minute teaser for a new way of social media. Moodboard, direction, and how we'd make it.
a new way of social media.
USZ is a startup. Nobody knows it yet, so the teaser can't explain features. Its job is to make people feel the shift, understand one idea, and want to see more.
- One idea per video. No feature tour.
- Hook in 3 seconds. It plays in a feed, often on mute.
- Feels new, not corporate. Human, playful, confident.
four ways to tell it.
cinematic
Live-action feel, depth, light, slow camera. Premium, but heavy on budget and shoot time.
big · costlydramatic
High contrast, bold pacing, strong sound. Great for impact, risky for a friendly social brand.
loud · intensefully 2d
Flat, graphic, fast to iterate. Clean and ownable, but can feel cold without people in it.
flexible · safe2d + video
2D graphics and UI layered over real footage and faces. Graphic clarity with human warmth.
recommended2d with video. 1 minute.
- Real people, real moments carry the emotion. 2D carries the idea and the product feel.
- Startup-friendly. Light shoot, most of the value comes from design and motion.
- Built to be cut down. 30s and 15s cut-downs, 9:16 and stills come straight from the same assets.
One minute gives room to set up the shift, show the idea and land the reveal. Everything in the moodboard next is pulled toward this mix.
how it plays.
A starting structure, open to change once we lock the script.
